MindAlter Studio builds AI-native characters as consumer brands on social media. Each character has its own identity, voice, audience, and revenue. We operate 12+ AI personas across Instagram, TikTok, and YouTube Shorts — generating $500K+/month in consumer revenue, profitable, and scaling fast without a creative team in place.

We're the highest net-profit company in this space on the planet. And we're just getting started.

The Role

This is MindAlter's founding Creative Director hire — the most important hire we've made.

You'll own the creative standard across our entire portfolio of AI characters. Not as a design role. Not as a brand marketing role. As the person who shapes how every character feels, sounds, and connects with their audience — and who builds the creative systems that make it repeatable at scale.

You'll work directly with the CEO and lead a team of Brand Managers who own individual characters day-to-day. Your job is to set the bar, protect the bar, and raise the bar — across character identity, narrative, content quality, and audience growth.

The long-term play: independent studios around each character, brand partnerships, and eventually characters that operate with real autonomy. The person who builds the creative foundation now is building something that doesn't have a ceiling.

What You'll Do

Character & Creative Direction

• Define and maintain character bibles for every AI persona across three pillars: personality (voice, behavior, backstory, parasocial triggers), visuals (physical identity, styling, visual signature, intentional imperfections), and storyline (lifestyle narrative, content themes, audience arc).

• Set the creative standard across all characters and ensure consistency without killing what makes each one distinct

• Make creative decisions that directly drive audience growth — because at Mindalter, stronger creative = faster growth

Social-Native Content Strategy

• Own the content strategy across Instagram, TikTok, and YouTube Shorts for 12+ characters simultaneously

• Reverse-engineer what works on each platform and build repeatable formats, series, and audience loops for each character

• Stay deep in internet culture, trends, and platform mechanics — and translate that into actionable creative direction for Brand Managers

AI Production & Technical Creative

• Direct AI-generated content production — image generation, video generation, voice synthesis, character consistency pipelines. AI is not supplementary to this role — it is foundational to how you operate

• Push the quality bar on visual realism, motion, audio, and the "illusion" that makes AI characters feel real to audiences. Nothing is improvised — every persona is engineered with precision

• Build and improve AI production workflows that maintain character consistency across hundreds of pieces of content. You use AI tools to prototype, iterate, and produce at the speed this space demands

Team Leadership & Creative Development

• Run creative workshops with Brand Managers to elevate their instincts, not just their output

• Design frameworks that teach Brand Managers how to think about character, audience, and content — not just what to post

• Lead weekly reviews, brainstorms, and 1-on-1s that create accountability and creative growth across the team

Who You Are

Non-negotiable:

• You have direct experience growing social media influencers — coaching, consulting, or directing content for real creators (not brands, not campaigns). You've sat behind an influencer and helped them get better and grow simultaneously.

• You understand at a gut level why some creators blow up and others plateau — and you can teach that instinct to others

• You're social-native. You live on TikTok, Instagram, and YouTube. You understand platform mechanics, algorithm behavior, and what makes people follow, engage, and come back

• You've built or managed content systems at scale — repeatable formats, creative processes, and quality standards across multiple personalities or accounts

• You have hands-on experience with AI creative tools — image generation (Midjourney, Flux, etc.), video generation (Runway, Kling, etc.), voice synthesis, or character consistency pipelines. AI is already central to your creative process. If it isn't, this role is not the right fit

This Role Is NOT

• A graphic design or visual identity role

• A brand marketing or advertising role

• A traditional agency Creative Director position

• A content manager who schedules posts

• A role where you approve other people's work from a distance

This is a hands-on, high-ownership creative leadership role where your decisions directly impact revenue and audience growth every day.

What We Offer

• Full creative ownership across a portfolio of AI characters generating real revenue

• Direct line to the CEO — no layers between you and decision-making

• A company that's profitable, scaling, and building something entirely new

• Competitive compensation (120-250k) aligned to what you bring.

• Fully remote, async-first, minimal meetings — output is what matters

• The opportunity to define a category. There is no playbook for this. You'd be writing it.

Our culture

We're building one of the most ambitious projects at the intersection of AI and internet culture.

The characters exist. The systems work.

We move fast, ship constantly, and iterate based on data. No endless meetings. No bureaucracy.

We value obsessive ownership, bias toward action, low ego, high accountability, and comfort with edgy, unconventional content. If you naturally improve everything you touch and thrive in ambiguity — you'll fit right in.

If you want a place where your creative leadership truly matters — and where you can see the direct impact of what you build across an entire portfolio — this is it.

What happens after you apply

1. Portfolio review (we actually look at it — this matters most)

2. Intro call with our Talent team (1 hour)

3. Paid trial task — real work, real compensation

4. Final conversation with leadership

5. Offer and onboarding